What incentive motivates a manufacturer to sell a product? Manufacturers are motivated to sell products by various incentives, primarily driven by economic and business considerations. When working with Plentive the BEST incentive for manufacturer employees has been MONEY.  A current manufacturing company using the Plentive software had projects exceed target margins and increased by 85% in the last year!!! 85% that is amazing. All because they were motivating manufacturers to sell products with incentives.

What incentive motivates a manufacturer to sell a product?

Profit:  The most fundamental incentive for any manufacturing employee is to make a profit. When an employee is incentivized they work harder and achieve goals.  This in turn helps the company. Selling products generates revenue, which, when exceeding production and operational costs, results in profit.  Profit is essential for the sustainability and growth of a manufacturing business.

What happens when a manufacturing company brings in more profits?

When a manufacturing company brings in more profits, it has a number of options on how to use that money. Some of the most common ways include:

  • Investing in the business: The company may invest in new equipment, research and development, or expanding into new markets. This can help the company to grow and continue to be profitable in the long term.  This also creates more jobs for the economy.  When companies grow the economy gets a boost.
  • Paying dividends to shareholders: The company may pay dividends to its shareholders, which is a way of sharing its profits with the people who have invested in the company. This can make the company more attractive to investors and help it to raise more capital in the future. The current economy is crazy. Many companies that can show a positive profit and loss statement become a win win for investors,
  • Reducing prices for customers: The company may reduce prices for its customers, which can make its products more affordable and competitive. This can help the company to increase its sales and market share.  We don’t see this a lot, but love when companies embrace this for their customers.
  • Making charitable donations: The company may make charitable donations to support causes that it cares about. This can help to improve the company’s reputation and build goodwill with the public. It’s not uncommon for companies to have a charity day, where all profits go to a charity of their choice. Or even a percentage of sales for a specific month goes to charity.  We love companies like Tom’s.  Their model has always been, One for One, buy a pair of shoes and they will give a pair of shoes.  Click here to read more about the company making charitable donations.

The specific way that a manufacturing company chooses to use its profits will depend on its goals and priorities. For example, a company that is focused on growth may invest heavily in its business, while a company that is focused on rewarding its shareholders may pay out large dividends.

Here are some specific examples of how manufacturing companies have used their profits in recent years:

  • Tesla has invested heavily in new factories and research and development in order to expand its production of electric vehicles.
  • Apple has paid out large dividends to its shareholders and also made significant investments in new products and services, such as the iPhone and the App Store.
  • Amazon has invested in new businesses, such as cloud computing and streaming video, in order to diversify its revenue streams.
  • General Motors has invested in new manufacturing technologies and electric vehicles in order to reduce its emissions and improve its fuel efficiency.
  • Johnson & Johnson has invested in new research and development in order to develop new medical products and treatments.

Manufacturing companies play a vital role in the economy, and their profits help to fuel economic growth and prosperity. By using their profits wisely, manufacturing companies can create jobs, invest in new technologies, and develop new products and services that benefit society.

What happens when a manufacturing employee earns more profit because of incentives?

Incentives are a must for manufacturing employees. Like stated above the best incentive to help manufacturing companies sell more is MONEY.  When employees are rewarded for their hard work with monetary incentives, some benefits employees have are,

Increased job satisfaction: Employees who are able to contribute to their company’s success often feel more satisfied with their jobs. This is because they feel like their work is meaningful and that they are making a difference. We’ve mentioned it before, but the better the incentive, the harder working your employees are going to be.

  • Improved career prospects: Employees who have a proven track record of success are more likely to be promoted to higher-level positions and to receive other career opportunities.
  • Positive Effects on Daily Life: When individuals increase their income, they gain the capacity to contribute more significantly to the economy by accomplishing milestones like purchasing their first home or affording conveniences they may not have the financial security to enjoy.

Overall, there are many benefits that come with being an employee who brings in more profits for a manufacturing company. Employees who are able to achieve this goal are typically well-rewarded by their employers and have the potential to enjoy a successful and fulfilling career. If you would like to help build a successful incentive program . Download one of our free guides.

Other Incentives that Motivate a Manufacturer Company Owners to Sell Product:

  1. Market Demand: Manufacturers produce goods to meet the demand of consumers and businesses. When there is a demand for a product, manufacturers are incentivized to produce and sell it to capture a share of the market.
  2. Market Share: Manufacturers often compete with other companies in their industry. Increasing market share is a common goal, as it can lead to higher profits and greater influence in the industry.  Along with profit sharing, when you feel you have a reward in what you’re doing, then you work harder.
  3. Brand Building: Selling products can also contribute to brand building and brand recognition. Strong brands can command higher prices, loyal customer bases, and increased sales. The more product you sale, the more you have the opportunity to get the product into the hands of somebody who could make your product go viral. If you have any questions about motivating employees to sale, check out our ultimate guide to sales incentive plans. 
  4. Innovation and R&D: Manufacturers may be motivated to sell new and innovative products to stay competitive in the market. Investment in research and development (R&D) often leads to the creation of new products and technologies.
  5. Strategic Partnerships: Manufacturers may enter into partnerships or collaborations with other companies to expand their reach or access new distribution channels. These partnerships can create new sales opportunities.
  6. Customer Satisfaction: Satisfied customers are more likely to be repeat buyers and may recommend products to others. Manufacturers often aim to deliver high-quality products and excellent customer service to build customer loyalty.
  7. Long-Term Relationships: Manufacturers may prioritize building long-term relationships with distributors, retailers, and other partners. These relationships can lead to consistent sales over time.
  8. Seasonal Demand: Some industries experience seasonal fluctuations in demand. Manufacturers may adjust their production and sales strategies to capitalize on peak seasons.
  9. Cost Recovery: Manufacturers need to recoup their initial investments in research, development, production facilities, and marketing. Selling products is a means to recover these costs and generate a return on investment.

In summary, manufacturers are motivated to sell products primarily for economic reasons, including generating profit, meeting market demand, and gaining a competitive advantage. Other incentives include brand building, innovation, regulatory compliance, and building strong relationships with customers and partners.

In Plentive’s experience the best way to incentivize manufacturing companies to sell more product is by rewarding them with money.  But hold up, we don’t just suggest you start handing out money and you will get better results. We suggest strategizing with the Plentive software. Companies build KPI’s, and are transparent about what is expected from each individual employee.  They have sales dashboards where employees can see exactly where they are and where they would like to be to get a higher bonus.  Try the Plentive method with our FREE Trial and see your project margins increase.

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