One important aspect of a business is being able to accurately display and track sales. This is where the importance of a sales dashboard lies. So what is a sales dashboard?

What is a sales dashboard

Here’s a quick roundup, then we’ll get into more details…

A sales dashboard is an important tool for companies and sales managers to track and monitor sales KPIs in one central place. Analysis teams, managers and executives can gauge sales performance, sales funnels, performance, and more.

What is a sales dashboard?

A live dashboard in sales is a graphical representation of an organization’s sales performance or trends. It allows businesses to monitor and analyze their sales data quickly and easily and check against intended sales KPIs.

Sales dashboards are typically used alongside expected KPIs by sales managers, executives, and other stakeholders in the company to make decisions about the direction of future business strategies.

The goal of creating a sales dashboard is to effectively present important information on customer activity and purchases so that it can be used to identify areas for improvement or growth opportunities.

See our article outlining the 10 reasons you need an incentive dashboard.

What sales dashboards contain

Sales dashboards typically include key metrics such as:

  • Total revenue
  • Customer acquisition rate
  • Customer conversion rate
  • Average order size
  • Gross margin percentage
  • Product mix analysis
  • Measurement against KPIs
A list of what sales dashboards contain

Interactive and performance-based

They also offer interactive features such as drill-down capability (allowing users to drill down into specific data points), trend analysis, and performance comparisons.

Sales dashboards are designed to provide an overview of company performance as well as a detailed view of key sales activities.

In addition to offering insight into customer activity, these tools can also be used to analyze progress against business objectives, identify issues that need addressing, and monitor the effectiveness of marketing campaigns.

In summary, sales dashboards are essential for staying informed on customer trends and ensuring the success of your organization.

By providing up-to-date information about customer activity and purchases in an easily digestible format, sales dashboards enable decision-makers to make informed decisions about the direction of their business strategies.

Business intelligence (BI)

Business intelligence (BI) is becoming increasingly important in today’s competitive landscape.

By leveraging the power of data to gain insights into customer behavior and preferences, organizations can make informed decisions that drive growth and maximize profits.

Business Intelligence within an employee dashboard

Sales dashboards are an essential tool for harnessing BI and staying ahead of the competition.

They provide real-time visibility into customer activity and allow decision-makers to monitor progress against goals, identify areas of improvement, and quickly respond to changes in the market.

With the right sales dashboard in place, businesses can gain the upper hand over their competitors by using data-driven strategies.

Sales dashboards offer powerful advantages over traditional methods of tracking customer activity.

They enable businesses to save time by streamlining reporting processes; reduce costs by eliminating manual data entry; and provide an intuitive user experience for accessing and interpreting data.

Advanced analytics

Sales dashboards also offer advanced analytics capabilities, such as predictive modeling and scenario simulation, which can help teams identify trends and make informed decisions about their sales strategies.

By leveraging the insights from a comprehensive sales dashboard system, businesses can ensure they are always one step ahead of the competition.

They can quickly update pricing models, adjust target markets and apply marketing tactics that will lead to long-term success in their industry.

Ultimately, a well-designed sales dashboard is essential for staying competitive in today’s fast-paced business environment.

By taking advantage of the powerful tools available with BI solutions, companies can make more informed decisions that will drive greater revenue growth and ultimately maximize the success of their business.

Customer data

Sales dashboards can also be used to track customer data, monitor sales activities, and measure performance over time. With these insights, businesses are better equipped to identify opportunities for improvement and further optimize their strategies in order to stay ahead.

In addition, a dashboard system allows users to customize reports based on specific requirements. This makes it easier to analyze team performance, spot trends in sales activities, and develop strategies that will optimize results.

Customer Data for an employee dashboard

Overall, using a comprehensive sales dashboard solution is an invaluable tool for any company looking to remain competitive within their industry and achieve long-term success.

By taking advantage of sales dashboard analytics, which includes customer data, companies can gain a clearer picture of their current position in the market and make informed decisions that will help them achieve their goals now and in the future.

Ultimately, this is essential for continued success in today’s ever-evolving business environment.

How to display sales data in a dashboard view

Leading sales teams around the world use dashboard software to display important sales KPIs (key performance indicators), such as revenue, deals closed, and average deal size.

In order for these metrics to be effective, sales data must be presented in a visually attractive format that is both easy to understand and informative. That’s where dashboards come into play.

Dashboard software allows users to customize their dashboards according to their specific needs, including choosing the type of chart or graph for each metric.

This lets them view all metrics in one place, which helps keep everyone on the same page when it comes to understanding and interpreting the data.

Filtering data

Additionally, many dashboard systems offer advanced features such as filtering capabilities and automated alerts.

Filtering allows users to hone in on different parts of the data, making it easier to spot trends and insights.

Automated alerts can notify users when specific thresholds are met or exceeded, which can be hugely useful for keeping an eye on key performance indicators.

With these features, sales dashboards offer a powerful tool to measure and understand performance across multiple channels and markets.

This helps businesses take informed decisions that lead to better results and more growth opportunities.

How sales dashboards incentivize sales staff

Sales dashboards can also be a great motivator for sales staff.

Trackers and leaderboards that show individual performance can incentivize employees to work harder to increase their numbers.

Sales Dashboards incentivize sales staff

This type of feedback is important for keeping motivation levels high and helping the team reach its targets.

The need for accurate data

For sales dashboards to be truly valuable, they must use accurate and up-to-date data.

Outdated figures could lead to decisions based on incorrect information, leading to wrong conclusions and poor results.

As such, it’s essential that businesses ensure their systems are collecting the right information at all times so they can draw meaningful insights from their dashboards.

Problems with sales dashboards

Challenges with sales dashboards can arise if they are poorly designed or implemented, with some more common issues such as slow loading times, overly complex visualizations, and lack of ability to filter data.

To avoid these pitfalls, it is important to invest in a quality dashboard solution that is tailored to your specific requirements.

A good provider should be able to offer advanced features and customization options, as well as ongoing support for maintenance and troubleshooting.

By taking the time to find the right solution for your business needs, you can ensure that sales dashboards remain effective tools for monitoring performance and achieving success.

What is a sales dashboard – Next steps

Do you have a sales dashboard that you can now improve because of what we’ve mentioned in this post? Or do you not yet have a sales dashboard?

At Plentive, we provide an easy-to-use incentive dashboard that is not only effective but provides all the information to inform and motivate your sales staff. Call us now to understand more, or check out our 15-minute demonstration.

Build your bonus plan

Speak with an expert to create your bonus plan